Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15

Chris Penn, co-founder of?Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.