Tapping into the Primal Brain within Each Customer | Featuring Tim Ash | Ep. #12

In this episode, Tim Ash talks with me about evolutionary psychology, why marketers should care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.

Tim Ash is a sought-after international keynote speaker?and acknowledged authority on evolutionary psychology and digital marketing.

He ran digital marketing agency?SiteTuners?for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco,?Siemens, and many more. He’s the author of two bestselling books on?Landing Page Optimization as well as his new book Unleashing Your Primal Brain: Demystifying how we think and why we act

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.